Boom is a Colorado-based aerospace company that’s redefining air travel by building the world’s first independently-developed supersonic jet. Alongside some amazingly talented people, I helped create the company’s Brand Book. I worked as a Strategist and Writer for the Why Now, Mission, and Brand Persona & Voice sections. I’m fortunate to have worked on Boom’s brand persona, TOV, and messaging in a way that’ll impact the company for years to come.
Team: Sho Ito (Strategy + Design), Kelsie Clegg (Strategy + Art Direction), Me (Strategy + Copy)
Selected Pages from the Brand Book:
A brand is made up of two parts: how a company presents itself to the outside world and how the people within that company work with colleagues and customers. Ideally, the brand is the tangible manifestation of the company’s values. To truly build an authentic brand, the external company face must be congruent with the internal employee experience. This internal campaign is an effort to integrate those parts. Here I worked as both a Strategist and Writer.
